Buyer/consumer information processing - a joint project of the Association for consumer research and the American marketing association
- Författare
- (Ed. by G. David Hughes and Michael L. Ray)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| cop. 1974 | USA, Chapel Hill, N.C | 425 sidor. | 0-8078-1235-8 |